Chloé by the Gaby aghion founded in 1952, the Egyptian-born girl, and embrace the uninhibited spirit of Bohemia, very best in France. Rejected the stiff formality of 1950s fashion style, the first fine fabric to make a soft filling the female lines "haute couture" (luxury pret-à-porter). Her designs across age restrictions for its innovative soft style known in the fashion industry.
1956, Aghion and partner Jacques Lenoir, artists and existentialist gathered at Café de Flore Flore cafe officially released the the Chloé first fashion series. Chloé-a romantic and very feminine beauty of the term, perfectly suit the emerging trends and fashions in Paris: Design of the young modern, bold and innovative style. Upon launch of the brand by the enthusiastic response, Gaby Aghion and Jacques Lenoir successively recruit new and then talented designers, and concept to establish the
characteristics of the Chloé brand. Period of the 1960s, Chloé cultivated a group of young designers from the left bank of Paris, and later they led the Paris Fashion (le style) fashion movement. Karl Lagerfeld in 1966 to become chief designer of the brand, under his guidance, Chloé awarded by the most representative fashion brands in the 1970s. Its design to make the fashion ladies rush, including U.S. First Lady Jia Guilin Kennedy, French film star Brigitte Badu, the soprano Maria Callas, and Princess of Monaco Grace Kelly, are trying Chloé store to buy clothing to the seventh district of Paris. Through the romantic and charming chiffon blouse and skirt, Chloé successfully create a new image of contemporary women.
1980s, a group of talented designers like Martine Sitbon, so that the the Chloé series is full of changes and new ideas, while reiterating Chloé no time limit and trend-setting fantasy force.Chloé in 1985 be included in the the Richemont fine group, from the beginning to set foot on the international fashion scene.In 1997, Stella McCartney for Chloé has injected a new element, not only in the design style fully oriented to younger, more romantic and mixed with street elements of retro lingerie, and fine tailoring brand-specific low-waist trousers, popular in the world of young women the brand onto another new peak.Phoebe Philo took over as creative director in 2001, in addition to the continuation of the fine tradition of luxury brand, and into her unique personal design style to add a sexy day casual Chloé, more flowing lines, elegant and very modern transparent blouse.In 2006, Paulo Melim Andersson, for Chloé into the avant-garde creativity in the design into his sense of humor and modern interpretation of the
Chloé style.March 10, 2008, Hannah, Macgibbon was appointed creative director; her designs full of feminine, mature and sophisticated, while retaining of chloé the traditional with the luxury and meticulous style, bring a new vision for the brand.As the year of Grace Kelly and Maria Callas, Chloé has also attracted numerous new generation of female stars such as Kirsten Dunst, Natalie Portman, and Lou Du watt Yong and indulge in its soft and elegant design.More than 50 years ago Gaby Aghion should, French fashion become romantic and feminine dream, after half a century, has become a Chloé unwavering brand beliefs.
