Fewer markdowns upgrade Urban Outfitters Q3 profit Miss

Philadelphia Urban Outfitters reported sales growth and stronger profits cheap quality luxury handbags for sale  reduce markdowns, but its third-quarter profit below analysts' expectations.
The second quarter ended October 31, Urban Outfitters company reported net income of $ 9.5 million, or 40 cents per share, compared with the same period last year of $ 0.7 million, or 33 cents per share.

Total net revenues increased 14.1% to $ 692.9 million. Comparable store sales increased 8%, but the company pointed out that due to the affect Sandy hurricanes northeast, four days before the end of the third quarter of the Oct. 28 fell by 1%.
Urban Outfitters net sales exceeded the average analyst estimate of $ 692.4 million, and earnings per share is lower than their estimates of 41 cents per coin.
At the same time, the company's gross profit surged 20.7% to $ 260.9 million, while gross margin expanded 222 basis points to 37.6%, due to lower commodity price reduction promotion. "Good customer reaction to our products and better marketing led to record third quarter sales and significant profitability improvement, Chief Executive Officer, Richard · A · Hain said," "We believe that this The trend has continued into the fourth quarter, which indicates that our festival. "
By sector, an increase of 14% in the Urban Outfitters chain, $ 331.8 million in sales, the typesetting sales grew 7%. In Anthropology, sales grew by 9.3%, to $ 266.9 million, while comparable store sales growth of 6%. Free people with sales growth of 24.8%, compared with $ 87.5 million of the proceeds of the shop 24%.
Market to speed up the Internet, mobile phones, direct-to-consumer sales
The company total marketing expenses increased by 21% compared with the same period last year. Be re-allocated, resulting in a 32% increase in total network traffic, jumped 200% of sales from mobile devices, an increase of 50% and a 36% increase in sales from social media sites, the total direct-to-consumer Sales marketing budget.
The company continues to expand the shop nine months ended October 31, opening 39 new stores, including 15 free, 12 Urban Outfitters's, 10 Anthropologie, 1 BHLDN and terrain, closed 1 Anthropologie.
Its 2013 fiscal year, the company plans to open 49 stores, including 18 Urban Outfitters, 15, 14 Anthropology and 1 BHLDN and terrain. The fourth quarter, the company expects to open 10 stores.
Urban Outfitters also signed a multi-year agreement, with a the World Limited cheap quality luxury handbags for sale  sales and marketing professional clothing brand, the freedom of people in Japan.